Reputation matters to job-seekers

Why any business looking to recruit new team members would be wise to take a good look at their reputation.

Today’s discussion rather neatly follows on from our last post. If you haven’t read it yet, it highlights the importance of job skills in relation to the ongoing skills shortage.

With many stats pointing towards both high staff demand and low application numbers, employers must appraise their staff attraction approach. And this is where brand reputation comes into the conversation…

Never more important than now:

It’s said that a brand’s online rep is more important now than ever before. Alongside the recruitment climate we’ve outlined above (and over the past few articles!), we all clearly possess the digital means to thoroughly investigate our prospective employers. The stats suggest:

  • 70% of people will always research an employer’s reputation before applying for a job.
  • 56% would not go on to make an application if the business had ‘no online presence’. 57% say they would distrust these companies.
  • As for what the candidates are searching for, employee satisfaction and how staff are treated top the priority list.

The power of word of mouth…

It’s not only low job application numbers that employers should be concerned about. Future buying behaviour may also be affected by their recruitment reputation.

Perhaps understandably, candidates who’ve been through an unpleasant recruitment experience are less likely to support that employer’s products or services. What’s more, word of mouth could further harm wider purchasing choices.

  • 69% of candidates would discuss their negative experience with others – 81% would do so through one-to-one conversations and 18% via social media broadcasting.
  • 47% who heard about such a negative encounter from a friend would be less willing to purchase the brand’s offerings.
  • The experiences most likely to influence buying behaviour included poor interview encounters, and ‘lack of transparency’ regarding salaries or job descriptions, alongside non-existent interview feedback.

A reputation for the positive:

Thanks to HR News, we’ve observed the importance of employer reputation and the consequences of a poor recruitment rep. Now, we turn to Recruiting Times and the draw of a positive impact.

Employees feel that working for these companies would increase their individual happiness and productivity. In addition, staff members would be willing to leave roles that didn’t prioritise a positive or meaningful ethos.

How companies can work with recruitment agencies to improve their employer reputations

  • As well as ensuring you have an up-to-date and easily found website, why not provide some extra details that support your employer reputation profile? This could include links to any awards you’ve received (especially those for staff management), links to review sites, and HR provisions you’re proud to offer.
  • If you have had any negative reviews as an employer, it may be worth discussing these with your Consultant. Perhaps it came from previous management and new methods are now in place. Honest conversations can help your Consultant to communicate openly with prospective candidates.
  • Sometimes it helps if candidates can meet with one or a few employees during the interview process. This also proves a useful tool for ascertaining potential team fit.
  • Recruitment consultants can advise on how to best conduct the interview process, support you in creating the most appropriate job descriptions and help provide interview feedback/updates.
  • The above can also include a focus on your impact statements and brand purpose. This must be authentic though, or else an excited applicant could soon become a disgruntled employee!

Please call the office on 01225 313130 to discuss your recruitment needs.



The job skills special

As ever, we’re keeping a close eye on the job skills news. It’s vital that everyone involved in the recruitment process (candidates, clients and consultants included!) remains aware of the nation’s changing skills needs. Information that becomes all the more vital as the UK skills shortage becomes all the more prolonged…

What exactly is the skills shortage?

Quite simply, it’s the shortfall of suitable applicants for the number of job vacancies that the nation has to fill. It’s an issue that we’ve been exploring for more than 18 months.

The latest job skills news reveals that…

  1. Most businesses (79%) plan to increase their higher-skilled roles within the coming years. However, the majority of employers (66%) worry that they will struggle to find suitably matched employees.
  2. A Barclays LifeSkills survey shows that almost 60% of UK adults ‘lack core transferable’ job skills, including leadership and creativity. Differences are reported among demographic groups.
  3. 2/5 of people are being recruited for roles before discovering they do not have the right ‘soft skills’ required. More than 1/2 of workers have left a role on realising their personality or work style does not suit the position.
  4. SMEs face the worst of the skills shortage, with underperforming recruits costing an annual average of £39,500.
  5. Even when sources disagree on job vacancy figures, they agree upon these ongoing recruitment issues!

What are the solutions?

According to the reports, changes must be made at a formal education level. All future workers should be equipped with adequate skills for the modern workplace.

Alongside this, employers need to provide continued training opportunities. Therefore enabling existing workers to upskill on the job; aiding staff retention and business growth.

Businesses must also review their recruitment approach to ensure…

  • They are managing to attract enough applicants.
  • Employers also know how to best identify suitable skill-sets.
  • The job offering is additionally appealing enough to compete with those of other (perhaps better known) organisations.
  • Decision-making processes are swift enough to retain interested applicants.
  • While ample onboarding is provided to welcome new staff members.
  • Plus the list really does go on..!

What should you do now?

  • Employers & employees: keep reading articles such as these! We regularly share posts discussing the most sought-after job skills – useful insights whether you’re the one looking to fill these or the businesses competing to attract them! Re-read our skills shortage advice post.
  • Especially for job-seekers: do all that you can to ensure that you’re searching for the right jobs for you and you’re doing everything possible to highlight your skills. Follow these tips as closely as you can.
  • Especially for businesses: start working through that bulleted list above! Your Recruitment Consultant is the perfect person to call on to support you with this. For tailored recruitment advice, please call the office on 01225 313130.


UK salary news roundup

Sharing three of the latest salary news items from around the web. These pieces cover the national payrise forecast, the well-paid jobs that don’t require a degree, and the possible job-switch effect…

Salary news #1: a national pay rise

Source: HR News

Half of all employers surveyed intend to offer their team a pay rise of more than 2% within the next twelve months. It’s promising to read that these findings span businesses of multiple sizes and industries.

  • What’s more, the majority of the companies offering a pay rise will do so at 5% or more (32% of businesses).
  • 12% of companies plan to increase their salary levels by 2-5%.
  • While 18% will implement a 1-2% pay rise.
  • Sadly, 2% of businesses will be forced to decrease salaries due to their ‘increasing upfront business costs’.

The article references the skills shortage as an influence. This is also discussed in The September ‘Report on Jobs’.

Salary news #2: switching jobs may lead to a higher salary

Source: Recruiting Times

A new think tank study suggests that changing jobs can enhance your salary level. This article explores short-term pay rates and suggests that, within the next few months, salaries will rise at around 2.7% growth. Here it’s stated that the pre-financial crash average was in fact 4.5%.

Conversely, those that change jobs are currently more likely to experience an 11% salary increase, which is higher than any average observed within the past seven years.

Again, this brings to mind the above-linked Report on Jobs and ongoing skills shortage. Additionally, and as the piece cites, fewer people are presently switching jobs than they were prior to the financial crisis (therefore enabling such salary advantages).

It seems prudent to remind that we’d never recommend switching jobs until you have a secure offer in place. See Day 1 of our 7 Days of Job Hunting Tips for more on this topic.

Salary news #3: the best-paying degree-free jobs

Source: HR News

Fear that not having a degree could stunt your salary prospects? Indeed has shared a round-up of jobs that don’t require a degree to earn more than the national salary average.

Note: the UK salary average is now £27,600 per annum.

Topping the list (and almost doubling the average salary) is the role of the Ethical Hacker. However, some more familiar commercial office openings also make the list, including the Executive Assistant, Sales Manager and Software Engineer.

We hope that this list will inspire you to feel more positive about your job search and future career prospects. Don’t forget to use this advice post to take your hunt to an expert level. You can also find out more about local salary levels by keeping a close eye on our jobs page.

For managers and business owners, you may be interested to read more about the influence that pay-rates currently have on our UK work culture…and how this could affect your search for your next employee!



Overqualified at work? You’re not alone!

Are you overqualified for your current job? A government survey suggests that this statement may now apply to 2.5 million UK employees. That’s 8.7% of the national workforce!

The latest ‘UK Employer Skills Survey’ finds…

Which skills remain most required?

  • ‘Task prioritisation’ and ‘time management’ abilities remain most-in demand, contributing towards 59% of skills gaps, according to People Management.
  • The need for advanced or specialist IT abilities has fallen by 8% points between 2015 and 2017.
  • It’s reported that 76% of skills gap needs are ‘transient’ and will be resolved over longer-term employment and the completion of staff training.
  • That said, poor motivation (32%), lack of performance improvement (31%) and lack of required training (25%) are each contributing factors.

A note for your CV…

  • Take advantage of these new findings and ensure to demonstrate your prioritisation and time management abilities on your CV. ‘Demonstrate’ is the key word here! Don’t just write these skills down as filler words. Instead, find fitting examples to show how you’ve utilised these abilities within your recent roles. Illustrate this with stats, achievements and/or results wherever possible.

A word for businesses on managing overqualified employees:

  • These research findings call to mind an earlier post on the reasons that so many workers ‘shut off their minds’ in order to survive each working week. Noticed any team members that not being used to their full potential? Watch out for these people – and then find ways to challenge them with new projects and responsibilities.
  • If you’re unsure how their skills could be utilised, why not ask? These employees are such a great asset to your future business growth. Learning to spot talent opportunities within your existing team is also another simple way to enhance your staff retention rates.


Permanent staff shortage & increasing demand!

The UK is predicting an increased permanent staff shortage, says the REC.

July’s REC JobsOutlook has just been released and, as ever, houses some illuminating stats…

Permanent staff shortage:

  • 50% of UK businesses expect to face a shortfall in permanent staff. In other words, there is national concern regarding a ‘shortage of appropriate candidates’.
  • 72% of employers are concerned about the ‘sufficient availability of agency workers,’ which is more than double the number of companies reporting the same in 2017.
  • Businesses are, however, highly satisfied by recruitment agency offerings. 83% of companies are pleased with their agency’s candidate pool.

Increasing recruitment demand:

  • Short- and medium-term projections see an increased intention to recruit temporary staff.
  • Almost 1/4 plan to increase their permanent employee numbers within the next three months.
  • Of those looking to increase their permanent headcount, medium businesses show the most growth versus the last survey period.
  • 76% of companies need to recruit new staff members in order to take on any additional business demand.

Partnering with recruitment agencies:

  • 45% of employers now use recruitment agencies to hire their permanent employees.
  • 53% utilise this channel for their temporary staff recruitment.
  • Interestingly, both figures have increased since 2017 (by 2% and 10% respectively).
  • It is the quality of service that matters most to the majority of businesses
  • (76%). Furthermore, 75% of employers are looking for management information from their recruitment agency.

The top reasons to recruit temps include…

  • To provide short-term access to key strategic skills (joint first: 63%).
  • Covering annual leave or staff absences (joint first: 63%).
  • To meet demand peaks (58%).
  • Responding to ‘fast-changing organisational requirements’ (56%).
  • As a cost-saving recruitment strategy (55%).

So how do we overcome the permanent staff shortage? 

The advice from last year’s Skills Shortage article very much still applies – whether you’re reading this as an employer or prospective employee.

[Source: REC July 2018]



Temporary staffing trends & more!

Two news reports have caught our attention this week. The first shares the latest temporary staffing trends, while the second explores the link between employee stress and workplace inefficiencies…

1) Temporary staff plug the skills gap

Source: Recruiting Times

We’ve often shared news regarding the UK skills shortage due to the dramatic effect it has had on recruitment for some time (if you’re new to the Appoint site and/or you’re yet to hear about this topic, we highly recommend reading this post. Not only does it briefly explain what the skills shortage is, it shares strategies to overcome the challenges posed. Both for employers and employees).

Well, according to a survey conducted by the Resolution Foundation, almost half of employers (46%) are now using temporary staff to fill their company skills gaps.

Those companies that are most reliant upon temps (whose workforces comprise a quarter or more temporary staff) are most likely to be doing so as part of a dedicated ‘strategic approach’. This is also the case for businesses that have increased their use of temps over the past few years.

What do these temporary staffing trends tell us?

The more that businesses work with temps the more benefits they see to their place within the modern workforce. Only 19% of companies now use temps as a ‘last resort’ and few hire temporary staff as a ‘cheaper alternative’ to their permanent counterparts.

There will always be times when temps are used as emergency staff members. For example to fill unexpected absences or to lend a hand when projects go wayward! Yet it’s promising to see that an increasing number of HR leaders value temps’ specific skills. The decision to use recruitment agencies to fulfil needs ranging from staff training to payroll further supports this.

Temps contribute an awful lot to our local business landscape, so we can’t help but welcome this news!

2) Workplace inefficiencies could cause employees to leave

Source: HR Review

Businesses looking to boost their staff retention rates should review their workplace efficiency levels! After all, a third of workers (33%) have started job searching as a result of business inefficiencies.

This issue has proven to affect workers in the UK, France and Germany. Employees report feeling more stressed, less engaged, less productive and generally more unhappy as a result.

The stats suggest:

  • 59% of workers have experienced an increased workload since 2016
  • 69% are feeling more stressed as a result
  • 66% are expected to work faster than previously
  • 45% are experiencing ‘lengthy approval cycles’
  • 50% of employees feel undervalued

You can find more facts and stats in the original post.

Staff retention is perhaps a surprisingly important topic in recruitment. We’ve recently explained this in more depth (and included 4 resources to help boost Bath’s staff retention rates).

Such news reports clearly offer an excellent reminder to review internal practices. Is your company working as efficiently as it could? And could staff be invited to lend fresh eyes and thoughts regarding areas of possible improvement? TIP: this could actually have dual retention benefits!