The creative & innovative employee

How creative or innovative do you get to be on a daily basis? It’s important to remember that these words should apply to all industries and jobs, not just the artistic!

Creativity and innovation allow us all to work in new ways, formulate new ideas, and progress. However, employers and managers are overestimating just how much room they give their teams to use these skills.

Employees don’t feel able to be innovative at work…

  • 76% of business leaders believe they ’empower their employees to be innovative.’
  • However, only 34% of professionals feel encouraged in this way.
  • Yet 95% of businesses see innovation as imperative to their business growth and 91% of employees want the opportunity to be more innovative in their roles.
  • Employers are also misreading those tools that inspire creativity. They over-prioritise financial incentives and under-prioritise the role that ‘purpose’ plays in our work.
  • These findings (from Accenture, reported by HR Magazine) also reveal that staff specifically want appropriate skills development, flexible working opportunities, and a healthier work-life balance. Each aspect is believed to nurture greater innovation.

Tips for employers: each aspect features in our ‘7 Days of Employee Attraction Tips.’ See Days 3-5 for more advice. Make sure you’re also gathering genuine feedback from your employees. You don’t want to be among the managers who think they’re creating a culture that they’re not!

Good managers can spark creativity

It’s interesting to hear that managers can also increase creativity by using one essential skill – attentive listening.

  • In a separate international study, also shared by HR Magazine, employees expressed greater creativity when they felt listened to. Their workload was also of increased quality.
  • Conversely, distracted managers failed to promote such a response.
  • The article additionally highlights several flaws surrounding common brainstorming activities. Many people fear ridicule in response to sharing their ideas. Employees also worry about being the person that constantly offers up ideas in fear of annoying others.

There’s some sage advice for all managers; much of the focus needs to be paid to creating a more relaxed and informal culture that allows for ideas to be developed over time.

A brief note for stifled employees…

Where possible, share your ideas with your manager or a trusted colleague. You may be letting your fears get the better of you. Hopefully, your confidence will soon increase alongside your enjoyment of your role.

However, in instances where you’ve repeatedly tried and still feel stifled, or you simply fancy a change of scene, your skills may be better used elsewhere. You can read and apply for the latest jobs here.



Is your salary the most important factor?

Investigating whether your salary is the most important of all the job benefits. What else appeals to today’s job-seekers and what’s so important about this research?

Let’s start with the importance of this topic. As we mentioned in our last post, job vacancy numbers have reached an all-time high. This means that each employer has to work all the harder to impress suitable applicants.

This also means that there are regular surveys to ascertain which factors are most likely to attract a candidate into a new role. Surveys such as the one behind the ‘Attracting the Right Talent – Meeting Demands through the Job Offering Report.’

Salary isn’t (necessarily!) the most important factor…

  • At present, just over 1/3 of the nation’s professionals say their ‘career expectations are not being met’. They most prioritise…
  • Working for an employer that ‘values you’ (25%)
  • The opportunity to gain experience (17%)
  • Creating a strong work-life balance (18%)
  • And developing personal technical skills and abilities (11%)

Those that had worked for their employer for more than five years were even more likely to rate feeling valued and work-life balance as most important.

Alongside this, 60% of people prioritise the chance to develop their career within their job role.

You’ll see salary is yet to be mentioned. However, there is some regional variation here. In the South, workers are more likely to prioritise the career and lifestyle factors mentioned. Whereas the majority of professionals in the North East and Midlands valued their salary above all else.

There’s also some sector difference. The banking and financial services industry was the only sector that specifically regarded a pay rise as their primary career priority.

The report says there’s been a marked shift in attitudes due to the ‘millennial impact’. This group of workers is placing greater importance on lifestyle elements beyond pay rates.

What does this all mean?

We can see that attitudes are changing. However, it’s not long ago we heard that the UK is more salary-minded than any other European country and that 62% of people primarily work for this reason.

It’s worth considering the research as a whole. Salaries are incredibly important to many workers, yet there are also plenty of other factors that are relevant to job searching…and the acceptance of job offers.

  • As a candidate: it’s useful to consider your own priorities. What matters most in your career right now? Be sure to let your Recruitment Consultant know what you’re looking for. You can include some of this information right from your first email to your agency.
  • As an employer: take a look at your employee attraction offering. Are you making your team feel valued, do you help to create a positive work-life balance, and are you ensuring your staff receives regular skills development? What’s more, are you communicating these messages in your job advertisements? This post will help you to sharpen your employee attraction strategy.

For specialist recruitment support, please call the office on 01225 313130. Further details are available on our Contact page