Choosing company culture over salary

Which is more important, your company culture or your salary? Why the former may mean more to job satisfaction…

Employers may think a competitive salary is all that’s needed to attract and retain talented team members. Yet, while salaries are clearly important, this way of thinking can be risky in times of skills shortage.

After all, the latest findings indicate that:

  • 57% of people believe their company culture has more of an effect on their job satisfaction than their salary level.
  • 75% would ‘consider’ an employer’s culture before even making a job application.
  • 63% think it’s one of the primary reasons they remain in their role.
  • And 70% of employees would start looking for a new job if their working culture ‘deteriorated’.
  • In addition, respondents favour businesses that represent a ‘clear mission and purpose’ (89%).

It’s not the first time we’ve read such stats. Back in the Spring, it was reported that employees would sacrifice their work-life balance in order to enjoy a positive environment.

Respondents even say they’d choose to work a 60-hour week rather than be a part of a business that ‘doesn’t value culture’.

What contributes to a positive company culture?

Business leaders will want to read this HR News post in full. In summary, there are many elements that contribute to a strong working culture. These include…

  • Respecting – and being fair to – the team
  • Displaying ‘trust and integrity’
  • A culture of teamwork
  • Being flexible/open to improvements
  • Using ‘pre-boarding’ strategies, such as workplace buddies and mentoring for soon-to-be employees
  • Providing continued support/guidance
  • Offering recognition and incentives
  • Flexible working opportunities
  • And strong working relationships (including those with management)

Recognition is also prioritised ahead of pay rises…

Once again, the above list calls to mind another research report.

  • More than 3/5 of employees would rather work for a company that expresses praise and thanks than to be paid 10% more without it.
  • Yet there’s a clear gap between hope and reality, as only 16% of managers think they’ve been given the tools and know-how to ‘recognise colleagues effectively’.

How do you learn more about an employer’s company culture?

Naturally, it can be hard to truly understand a business’s working culture until you’re actively a part of it. Yet there are some great clues to help you decide whether it’s the sort of place that you’d like to work…

  1. Have a really good look at the company’s website. This sounds obvious, but you’d be amazed at how many people just have a quick glance at the ‘about’ page. Take the time to really read what the business is highlighting about itself and its team.
  2. As well as reading the business’s latest news via their website and social feeds, see what others are saying about them. How do their employees talk about their work on Twitter, etc? Has anyone reviewed their experience of working for the company? The latter tends to be more common for larger regional/national employers. Of course, reviews can be subjective yet they can be helpful if you read them with a critical mind.
  3. Job advertisements can also provide some useful insights. Especially if there are mentions of team outings, company events, employee benefits, charity initiatives, etc.
  4. Search for the business in the actual news – whether local, national or industry publications.
  5. Use interviews as a chance to find out more about the working culture and environment.
  6. And, of course, don’t forget to ask your recruitment consultant for their insights. This is just one of the many benefits of working with an agency who specialises in your field.

Ready to discover a new company culture? Here are the latest jobs



The latest salary news

Sharing four of the latest salary news findings. How many of these ongoing issues can you relate to?

1) The monthly money struggle

Source: onrec

  • The majority of people (64%) are working beyond their contractual hours. Yet more than half of employees (55.1%) are struggling to meet their financial needs at the end of each working month.
  • Respondents are working anywhere from £1,607.08 to £12,045.60 of unpaid overtime each year.
  • Still, most workers (61.8%) are entering their overdrafts before the month is out, while almost 1/3 of respondents (32.2%) are unable to clear their credit card on a monthly basis.
  • In addition, 74.9% of people think they’re currently underpaid for their job role.

2) Working in insecure, low-paid positions

Source: Personnel Today

  • It can’t help matters that 1 in 6 UK employees are undertaking ‘insecure, low-paid’ jobs.
  • This accounts for 5.1 million people; 2 million of which are working parents.
  • Younger workers are most affected. That said, 46% of those working insecure, low-paid roles are over the age of 35.
  • As a result, the Living Wage Foundation has launched a new campaign titled ‘Living Hours’. This calls for organisations to pay the ‘real Living Wage’ as well as committing to advance notice for shift workers, more accurate contracts, and minimum working hours.

3) The over-30s still require financial support

Source: HR News

  • With the above findings in mind, it’s little surprise that many employees aged over 30 are still asking for financial help from their parents.
  • This age group is the most likely to request financial support (45%).
  • 42% of parents also admit to diving into their ‘own savings and disposable income’ to provide support, even though this may affect their own financial security in the future.
  • We’re not talking small sums either. 1 in 5 parents has contributed more than £11,000, with 1 in 10 giving more than £21,000 to fund large purchases, such as cars and homes.
  • The top 10 purchases that are being funded by parents are listed here.

4) The fear of asking for a pay rise

Source: HR News

  • Despite the prevalence of financial concerns, more than 1/2 of employees are afraid to ask for a pay rise.
  • Some people don’t know how to phrase their requests (16%), others don’t want to appear greedy (15%),  or are ‘scared of asking the boss’ (12%) or simply worry they’ll be ‘turned down’ (12%).
  • Although, 37% of people feel so confident in requesting a pay rise that ‘nothing would stop them’ from doing so.

Salary tip: regularly researching local jobs in your sector will help you to gauge whether you’re receiving (and/or paying your team!) a competitive salary. 



7 days of employee attraction tips!

Are your employee attraction strategies up to scratch? Check your progress against our top tips – we’ll be sharing something daily over the next week…

The latest skills shortage stats show just how vital this information is to employers. After all, you’re currently competing against a greater number of companies for a smaller number of candidates.

Ready to get started?

DAY 1: your culture and ethos

Could you (and your existing team) describe your company culture and brand values/ethos? If so, how do you promote this to prospective employees – is it on your website? Do you include any blurb on your job descriptions? If you answer ‘no’ to any of the above, it’s time to get brainstorming!

Working for brands with a positive purpose is becoming increasingly important to emerging generations of professionals.

Communicating your company culture can also help attract like-minded individuals to your business. And we all know the value of a positive team fit!

What’s more, well-aligned values also appear to boost later productivity and workplace relations. Please note: the ‘well-aligned’ is key here! It’s important that anything you communicate is truly reflected in your workplace. Whether that’s comments about the positive atmosphere, your people-centred approach, or your attitude to progression and diversity.

DAY 2: building your benefits package

You might not think you’re in the position to create much of an employee benefits package, however, you really don’t need to have a vast budget in order to do so. It could also be a costly mistake not to at least explore your options.

Where possible, detail some of your employee benefits in your job descriptions. 85% of candidates are more attracted to organisations that do this. Or, at the very least, make sure candidates know that there are a number of benefits on offer.

Do your competitor research to see what other companies are offering their employees. Also, swot up on the latest research surrounding job-seekers’ priorities. We reguarly share such news findings, including our recent post on what most employees want and need in 2019.

DAY 3: be more flexible

It’s time to discuss flexible working. Yes, this is featured in some of the staff benefit discussions, yet it more than deserves its own employee attraction spotlight.

People are increasingly drawn to companies that provide flexi-working opportunities. There are multiple plus points to consider here:

  1. It may help you attract large and in many cases untapped talent pools, such as maternity returners and working parents.
  2. Again, emerging worker groups are also more attracted to jobs with flexible and home working potential.
  3. Your team may become happier and your business may better keep up with rapidly changing workplace needs.
  4. What’s more, as the UK lags behind other nations in this respect, you may gain a distinct competitive advantage in your field.

DAY 4: be a rarity!

In order to attract the most valuable employees, you need to offer and promote something that few companies ever even consider.

Something that will also help retain your employees once on-board – and help overcome some of the most worrying national workplace trends (the employee performance crisis; high levels of disengagement and a general sense of unhappiness at work)…

This something is only offered by approximately 19% of businesses and is best described as ‘an experimentation culture’. It’s all about enabling your employees to share their ideas without criticism, actively encouraging innovation and creativity, and all-around greater team and individual involvement. You’ll need to have the right management approach in place to make this possible. You’ll also need to communicate this message to prospective employees. However, just think of the possibilities for your business!

DAY 5: make a path

Again, this is somewhat touched upon as an employee benefit. Yet did you know that 90% of UK employees deem training to be ‘vital to furthering their career?’ All the while, only 25% of HR professionals say their employers provide a ‘learning culture’.

You may not have the sort of business that enables a clear route of progression, yet you can certainly help your employees to see a path of personal progression and development. What a helpful tool to include in your job adverts.

As we’re now deep into a ‘skills economy’ period, it’s great to consider all training avenues – from online learning and knowledge sharing to in-house coaching and external courses. This is all discussed in the above-linked post.

DAY 6: now for the salaries!

It’s hard to deny that salary levels are important. UK employees are more motivated by pay than those of any other European country, with 62% of professionals saying that their salary is their primary driver to work.

In addition to this, average national salaries grew by 7.6% last year. This is driven by the skills shortage and saw a boost in December when candidate availability numbers fell again.

Make certain that your salary levels are as competitive as they can be to attract more job applicants. Monitor your competitors’ job adverts and be sure to seek salary guidance from your Recruitment Consultant.

DAY 7: bringing it all together

You’ve put in all the work to create an attractive employer offering, now you need to make sure you’re reaching out to as many candidates as you can; as effectively as you can!

This means crafting an appealing job description – and making sure that this is actually getting in front of your target audience.

Contact an expert recruitment agency in your industry for support with both elements. From job description guidance, through to regional industry insights, and ready access to the most effective candidate attraction tools, there are so many benefits to working with a dedicated recruitment consultant. They may even have the perfect person on their database waiting for a job such as yours!

Thanks for joining us for this week of tips. We hope you’re feeling ready to execute your newly refined employee attraction approach! To discuss your recruitment needs, please call Appoint on 01225 313130.