Is your salary the most important factor?

Investigating whether your salary is the most important of all the job benefits. What else appeals to today’s job-seekers and what’s so important about this research?

Let’s start with the importance of this topic. As we mentioned in our last post, job vacancy numbers have reached an all-time high. This means that each employer has to work all the harder to impress suitable applicants.

This also means that there are regular surveys to ascertain which factors are most likely to attract a candidate into a new role. Surveys such as the one behind the ‘Attracting the Right Talent – Meeting Demands through the Job Offering Report.’

Salary isn’t (necessarily!) the most important factor…

  • At present, just over 1/3 of the nation’s professionals say their ‘career expectations are not being met’. They most prioritise…
  • Working for an employer that ‘values you’ (25%)
  • The opportunity to gain experience (17%)
  • Creating a strong work-life balance (18%)
  • And developing personal technical skills and abilities (11%)

Those that had worked for their employer for more than five years were even more likely to rate feeling valued and work-life balance as most important.

Alongside this, 60% of people prioritise the chance to develop their career within their job role.

You’ll see salary is yet to be mentioned. However, there is some regional variation here. In the South, workers are more likely to prioritise the career and lifestyle factors mentioned. Whereas the majority of professionals in the North East and Midlands valued their salary above all else.

There’s also some sector difference. The banking and financial services industry was the only sector that specifically regarded a pay rise as their primary career priority.

The report says there’s been a marked shift in attitudes due to the ‘millennial impact’. This group of workers is placing greater importance on lifestyle elements beyond pay rates.

What does this all mean?

We can see that attitudes are changing. However, it’s not long ago we heard that the UK is more salary-minded than any other European country and that 62% of people primarily work for this reason.

It’s worth considering the research as a whole. Salaries are incredibly important to many workers, yet there are also plenty of other factors that are relevant to job searching…and the acceptance of job offers.

  • As a candidate: it’s useful to consider your own priorities. What matters most in your career right now? Be sure to let your Recruitment Consultant know what you’re looking for. You can include some of this information right from your first email to your agency.
  • As an employer: take a look at your employee attraction offering. Are you making your team feel valued, do you help to create a positive work-life balance, and are you ensuring your staff receives regular skills development? What’s more, are you communicating these messages in your job advertisements? This post will help you to sharpen your employee attraction strategy.

For specialist recruitment support, please call the office on 01225 313130. Further details are available on our Contact page



Working with Gen Z

This year, Gen Z employees are expected to outnumber their millennial peers in the workplace…

Generation Z refers to the population born from about 1996 onwards and it’s a group also referred to as the ‘post-millennials’.

Gen Z differs from other employee groups in a number of ways. Let’s review some of the key findings:

Gen Z: career predictions

Source: HR News

  • This could be a highly mobile employee group. More than 1/2 (55%) intend to hold their first professional role for less than 2 years.
  • Staff retention tools could make all the difference to Gen Z workers. In fact, more than 70% of employees would remain in their job for up to 5 years if certain benefits were in place.
  • The most popular benefits include training and mentorship opportunities (76%), flexible working options (63%), and the potential for home working (48%). Although, they may not always want to use the latter. We’ll return to this topic shortly!
  • Prospective employees also want to see more job details provided up-front in job descriptions (68%).

Gen Z: ‘dropping out’ of the recruitment process

Source: Recruiting Times

  • 18% of this staff group are currently ‘dropping out’ of existing recruitment processes.
  • Gen Z employees crave a more ‘personal connection’ with their employers. And a lack of this may prove a barrier to their job application and acceptance decisions.
  • New technologies may attract and engage these candidates throughout the recruitment process. This could include everything from interview tools to digital exercises and even online mentoring schemes.
  • Efforts towards meaningful engagement can help improve the candidate experience. Any negative insights could also be publicised via digital platforms.

Gen Z: politically and socially aware

Source: Independent

  • Generation Z’s business perceptions are highly influenced by recent ‘social, technological and geopolitical’ change.
  • Employees are more attracted to companies who prioritise ‘diversity, inclusion and flexibility’.
  • Alongside a focus on tolerance, businesses should resolve any issues surrounding pay levels and workplace culture.

Gen Z: blurred lines

Source: HR News

  • The boundaries between work and play may be fuzzier for post-millennial employees. Many (65%) perceive a ‘fun environment’ to be a core component of a positive workplace culture. Conversely, only 22% of Baby Boomers (workers aged 55 and above) agree.
  • It’s a sociable group and 81% say communal areas are important at work.
  • A mere 8% of workers think they would perform better working from home (whereas the national average is 20%).
  • Many candidates value friendships at work (43% versus 22% of Baby Boomers).

A reminder about age discrimination…

These are fantastic insights for employers looking to attract a diverse workforce. Naturally, this type of data will always be somewhat of a generalisation and it’s important to get to know the specific needs and wants of all prospective employees – something an expert Recruitment Consultant can assist with!

In addition, it’s also vital that businesses remain aware of age discrimination laws. LawDonut has one of the best FAQ guides we’ve seen on this subject.

For further staff attraction advice, please call the office on 01225 313130. Candidates can also search and apply for jobs here