Reputation matters to job-seekers

Why any business looking to recruit new team members would be wise to take a good look at their reputation.

Today’s discussion rather neatly follows on from our last post. If you haven’t read it yet, it highlights the importance of job skills in relation to the ongoing skills shortage.

With many stats pointing towards both high staff demand and low application numbers, employers must appraise their staff attraction approach. And this is where brand reputation comes into the conversation…

Never more important than now:

It’s said that a brand’s online rep is more important now than ever before. Alongside the recruitment climate we’ve outlined above (and over the past few articles!), we all clearly possess the digital means to thoroughly investigate our prospective employers. The stats suggest:

  • 70% of people will always research an employer’s reputation before applying for a job.
  • 56% would not go on to make an application if the business had ‘no online presence’. 57% say they would distrust these companies.
  • As for what the candidates are searching for, employee satisfaction and how staff are treated top the priority list.

The power of word of mouth…

It’s not only low job application numbers that employers should be concerned about. Future buying behaviour may also be affected by their recruitment reputation.

Perhaps understandably, candidates who’ve been through an unpleasant recruitment experience are less likely to support that employer’s products or services. What’s more, word of mouth could further harm wider purchasing choices.

  • 69% of candidates would discuss their negative experience with others – 81% would do so through one-to-one conversations and 18% via social media broadcasting.
  • 47% who heard about such a negative encounter from a friend would be less willing to purchase the brand’s offerings.
  • The experiences most likely to influence buying behaviour included poor interview encounters, and ‘lack of transparency’ regarding salaries or job descriptions, alongside non-existent interview feedback.

A reputation for the positive:

Thanks to HR News, we’ve observed the importance of employer reputation and the consequences of a poor recruitment rep. Now, we turn to Recruiting Times and the draw of a positive impact.

Employees feel that working for these companies would increase their individual happiness and productivity. In addition, staff members would be willing to leave roles that didn’t prioritise a positive or meaningful ethos.

How companies can work with recruitment agencies to improve their employer reputations

  • As well as ensuring you have an up-to-date and easily found website, why not provide some extra details that support your employer reputation profile? This could include links to any awards you’ve received (especially those for staff management), links to review sites, and HR provisions you’re proud to offer.
  • If you have had any negative reviews as an employer, it may be worth discussing these with your Consultant. Perhaps it came from previous management and new methods are now in place. Honest conversations can help your Consultant to communicate openly with prospective candidates.
  • Sometimes it helps if candidates can meet with one or a few employees during the interview process. This also proves a useful tool for ascertaining potential team fit.
  • Recruitment consultants can advise on how to best conduct the interview process, support you in creating the most appropriate job descriptions and help provide interview feedback/updates.
  • The above can also include a focus on your impact statements and brand purpose. This must be authentic though, or else an excited applicant could soon become a disgruntled employee!

Please call the office on 01225 313130 to discuss your recruitment needs.



Timing matters in recruitment!

Further proof that timing matters to job-seekers, right from the application stage through to interview feedback. A must-read for candidates and companies alike…

We’ve all heard it said often enough, time is our most precious commodity. The job searching process can take up a lot of time. Especially if you’re trying to go it alone in your search, you’re hunting in a competitive industry, applying for specialist roles, and/or you’re not quite looking in the right places. We’ll come back to this point shortly!

Meanwhile, we wanted to share two news items on the subject of recruitment timing.

Timing matters: at job application stage

Almost 3/4 of candidates are said to walk away from a job application if it takes longer than 15 minutes to complete. This is according to large-scale research, as reported by HR Magazine.

The article cites ‘lengthy processes’ and ‘too many requirements’ as the primary factors that cause applicants to abandon ship.

There are several ways to look at these findings. Firstly, too many organisations are putting barriers in place that may drive job-seekers away. Not the wisest move when the nation is facing an ongoing skills shortage! Yet it could also be said that few candidates would abandon an application if they were truly drawn to the job in question. In other words, perhaps it’s only driving away those who aren’t overly interested in the first place.

As with many studies of this nature, the reality likely lies somewhere between the two.

Advice for candidates:

  • Before you walk away from a longer job application, take a moment to consider your true level of interest. If 73% of people will tend to abandon that process, there are likely to be fewer applications than for the average job. This gives you more chance of standing out. It can also demonstrate determination and dedication. Still, if you’re not drawn to apply, you can invest your time in other more interesting applications.
  • Let’s return to the point of whether you’re looking ‘in the right places’/for the right roles. If you keep applying for positions because they’re the only positions you’re really finding, or you just feel you might as well, then you may want to read these job hunting tips. They’re designed to help you invest your job search time in the most rewarding places.

Advice for recruiting businesses:

  • Where possible or appropriate, divide lengthier job applications into stages. Meaning only candidates already shortlisted as potentially suitable have to enter into any extended (time-consuming!) processes. A CV and cover letter commonly still makes for the best initial shortlisting tool.
  • In addition, find a recruitment agency who specialises in your field. This allows you to tap into all of an agency’s candidate attraction tools. This usually includes their own online job application systems, as well as the use of any external jobs boards. It also allows you to utilise their expertise in candidate screening and selection. The REC Member Directory is a great place to start.

Timing matters: when it comes to interview feedback and job offers!

Yes, it’s not only in the job search phase that timing matters. 1/3 of job-seekers have also accepted their second preference role due to timing. Only, in this case, it’s due to ‘delayed interview feedback’.

This separate study, shared by HR News, also found that job applicants who’ve had delayed (or absent!) interview feedback may share their negative experiences with others, and could even cancel any services they hold with the company.

The South-West was the second slowest feedback region (after Scotland). Interviewers take an average of 29 days to provide interview feedback in the South-West, which is almost two weeks longer than the South-East region. Regional and sector differences have been illustrated on this map.

Advice for candidates:

  • If you’re working with a recruitment agency, your consultant will keep in touch with the recruiting client and obtain any interview feedback on your behalf. While some clients will still have an extended decision-making process, this will increase your chances of knowing where you stand sooner. It’s never recommended to contact the client directly without prior permission from the consultant, as it can undermine the agency’s approach. Should you wish to drop a thank you for your interview, or have any questions, simply contact your consultant. Remember, they will also be rooting for you so will be trying their best to keep you up-to-date!
  • When making direct applications, you may wish to drop a thank you to the organisation and/or contact the company to seek feedback. The Balance Careers has shared some advice on doing this in a professional manner.

Advice for recruiting businesses:

  • Don’t want to lose out on an excellent candidate? Keep them in the loop and don’t forget that your consultant is there to help and discuss your options! Update your consultant on your decision-making process and allow them to take all the work out of feeding back to the candidate. Even if your update is simply to say decisions will be made on ‘X’ date, this is helpful to hear.
  • See what you can do to shave off some of the decision-making time. Just an extra day can make all the difference to an applicant who is considering several vacancies. Especially if the applicant is currently unemployed and cannot afford to wait when another great offer is presented.
  • Sometimes it helps to introduce a final round of interviews, allowing you to make a decision between two closely matched candidates. These can also be used to introduce applicants to another interviewer.

Ready to recruit? Call an Appoint Consultant today on 01225 313130. 



Are traditional CVs dying?

Are CVs dying out? Will social media ever truly replace the CV? Let’s see what the research is saying…

  • Recruiting Times has reported that 44% of survey respondents aged 18-24 would rather make their job applications via Twitter than by CV.
  • This group suggests that CVs appear ‘boring’ and fail to fully communicate an individual’s personality to prospective employers (70%).

Don’t consign your curriculum vitae to the bin just yet! It’s important to note that this survey was conducted by Twitter. We haven’t been able to track down the original research methods to ascertain whether the respondents are already existing Twitter users. We do, however, know that there were only 264 responses.

So these results, while highly interesting, are not powerful enough to equate to CVs dying out across the land!

CVs dying? Or the “best way to get employers’ attention?”

While Twitter promotes the idea of incorporating images and emojis into users’ employer attraction efforts, the Institute of Student Employers offers an alternative perspective.

Talking on behalf of the organisation, Stephen Isherwood suggests that CVs (complete with their covering documents), still provide the “best way to get employers’ attention”.

We can’t help but agree. In this time of skills shortage, employers are looking to obtain as many insights as they can regarding your suitability for their vacancies.

Tweeting your thoughts on the latest Netflix shows, adventures and/or personal projects may showcase your personality. However, it rarely demonstrates how your skills and experiences meet the unique needs of a particular job or company.

There’s a great reason that we always promote a tailored CV…it boosts your chance of finding a new job! Re-read our 7 Days of Job Hunting tips if you need further convincing/support.

Have you heard about the data ‘scraping’ to uncover negative personality traits online?

A large global study conducted on Facebook users uncovered a ‘significant connection’ between peoples’ status updates and ‘dark side’ personality traits. These primarily include:

  • Emotional volatility
  • Narcissism
  • And even conformity

You can read about each via HR Magazine. The article specifically explores the link between these personality characteristics and the way they could negatively impact careers and organisations. HR practitioners were even encouraged to watch out for these traits in the recruitment process – using ‘machine-learning algorithms’ where necessary.

It’s unlikely that your prospective employers are currently data scraping your social feeds! Nor is this suggesting you need to rush off and close your social media accounts for fear of not finding a new job. Yet this is a great reminder that what you may perceive as a positive post could be interpreted very differently by such an algorithm/outside observer.

There’s something far more neutral about the humble CV. It’s especially designed for you to showcase your career skills and achievements in a very focused manner.

Of course, with the pace of technological change, they may be usurped one day. Meanwhile, you can always experiment with a variety of job-seeking methods. Whatever you choose, it really is worth putting some effort into creating a great CV.

Here are some handy links for you…