The recruitment stats that matter

What’s happening in recruitment? How the latest recruitment stats can help you as a job-seeker – and why this is also relevant to anyone looking to recruit for their team…

You may have seen us mention the importance of knowing what’s going in the wider employment market. This sort of information can help you make the right choices for your career, along with gathering more specific data regarding the local market and your chosen industry.

Employers can also benefit from these stats, which can help inform recruitment decisions from salary offerings to interview process considerations.

With this in mind, we thought we’d share a selection of facts from a recent Onrec piece.

UK Recruitment stats – what’s happening in 2019…

  1. Job application figures have risen by 15.9% since 2018. Southern regions have seen the biggest increase. This means you may observe greater job-seeker competition in your industry; all the more reason to prioritise your job search approach (and CV)!
  2. Salaries for new job roles have increased by 17.7% in the most recent quarter, which may explain some of the more recent surges in applications.
  3. UK pay growth as a whole has risen by 3.1%, which is the highest rate in ‘almost a decade’.
  4. National employment is at a record high – 32.69 million people are now employed. This is 282,000 more than in 2018. This poses a challenge for employers who eagerly trying to source candidates with the relevant skills-base. This may offer an opportunity for job-seekers, however, there’s still a responsibility to highlight your skills effectively.
  5. The sectors which have received the biggest increase in applications include the charity sector (72.3%), hospitality (45.7%), IT (36.3%) legal (33.6%) and electronics (26.7%).

Plus…

  1. It’s the arts & entertainment industry that’s observed the biggest increase in job vacancies (up by 12.4% since 2018).
  2. 40% of employees are neglecting other non-work ‘aspects of their life’ due to a ‘demanding work culture,’ risking potential mental health troubles. This has become an increasingly common topic over recent months, with many employees nearing ‘breaking point.’ It’s important for everyone to think about how they’re spending their time in and out of work.
  3. Flexible working may be the future. 70% of small companies say they have ‘some form’ of flexi-working available. Plus 73% of employees believe this has increased their job satisfaction levels. In reality, however, it appears that many flexible working requests are still being denied.
  4. The average ‘job interview process’ stands at 27.5 days – almost a full month.
  5. 75% of candidates take the time to research a prospective employer via websites, social media and company reviews, which has caused many employers to increase their efforts in these areas. This knowledge should also serve as a nudge to the 25% of job-seekers who are not making such an effort!

Please call the office on 01225 313130 for further recruitment advice. You’ll also find the latest job opportunities listed here.  



Reputation matters to job-seekers

Why any business looking to recruit new team members would be wise to take a good look at their reputation.

Today’s discussion rather neatly follows on from our last post. If you haven’t read it yet, it highlights the importance of job skills in relation to the ongoing skills shortage.

With many stats pointing towards both high staff demand and low application numbers, employers must appraise their staff attraction approach. And this is where brand reputation comes into the conversation…

Never more important than now:

It’s said that a brand’s online rep is more important now than ever before. Alongside the recruitment climate we’ve outlined above (and over the past few articles!), we all clearly possess the digital means to thoroughly investigate our prospective employers. The stats suggest:

  • 70% of people will always research an employer’s reputation before applying for a job.
  • 56% would not go on to make an application if the business had ‘no online presence’. 57% say they would distrust these companies.
  • As for what the candidates are searching for, employee satisfaction and how staff are treated top the priority list.

The power of word of mouth…

It’s not only low job application numbers that employers should be concerned about. Future buying behaviour may also be affected by their recruitment reputation.

Perhaps understandably, candidates who’ve been through an unpleasant recruitment experience are less likely to support that employer’s products or services. What’s more, word of mouth could further harm wider purchasing choices.

  • 69% of candidates would discuss their negative experience with others – 81% would do so through one-to-one conversations and 18% via social media broadcasting.
  • 47% who heard about such a negative encounter from a friend would be less willing to purchase the brand’s offerings.
  • The experiences most likely to influence buying behaviour included poor interview encounters, and ‘lack of transparency’ regarding salaries or job descriptions, alongside non-existent interview feedback.

A reputation for the positive:

Thanks to HR News, we’ve observed the importance of employer reputation and the consequences of a poor recruitment rep. Now, we turn to Recruiting Times and the draw of a positive impact.

Employees feel that working for these companies would increase their individual happiness and productivity. In addition, staff members would be willing to leave roles that didn’t prioritise a positive or meaningful ethos.

How companies can work with recruitment agencies to improve their employer reputations

  • As well as ensuring you have an up-to-date and easily found website, why not provide some extra details that support your employer reputation profile? This could include links to any awards you’ve received (especially those for staff management), links to review sites, and HR provisions you’re proud to offer.
  • If you have had any negative reviews as an employer, it may be worth discussing these with your Consultant. Perhaps it came from previous management and new methods are now in place. Honest conversations can help your Consultant to communicate openly with prospective candidates.
  • Sometimes it helps if candidates can meet with one or a few employees during the interview process. This also proves a useful tool for ascertaining potential team fit.
  • Recruitment consultants can advise on how to best conduct the interview process, support you in creating the most appropriate job descriptions and help provide interview feedback/updates.
  • The above can also include a focus on your impact statements and brand purpose. This must be authentic though, or else an excited applicant could soon become a disgruntled employee!

Please call the office on 01225 313130 to discuss your recruitment needs.