Would you recommend your employer?

How likely would you be to recommend your employer to another job-seeker?

Join us for the second in our Vanquis Bank ‘Professional Gripes Survey’ posts. You can catch up on the first installment here – exploring how many professionals would accept a promotion that didn’t come with a pay rise.

Today, we take a look at the likelihood of suggesting your employers to other job-seekers. Vanquis cites that the average British person changes companies every five years and they’re eager to know more about why this is. Could it be that professionals are harbouring negative feelings about their workplace or the people working there?

There’s some good news for employers…

  • It turns out that 3/4 of respondents would recommend their workplace to another person.
  • Those in the Beauty and Wellbeing sector appear most satisfied, with 90% of people happy to make a recommendation.
  • Hospitality employees appear the least satisfied, as 35.2% say they would not recommend their company to others.
  • Transport & Distribution and Retail & Customer Services professionals also fall into the least likely groups (with 33.1% and 32.1% unhappy to recommend).

Why wouldn’t you recommend your employer?

Turning to the 1/4 of respondents who would avoid a recommendation, there are a variety of commonly held reasons. In fact, all but one of the reasons are shared by at least 30% of this group. These include:

  1. Feeling undervalued (46%)
  2. Believing you’re underpaid (44%)
  3. Perceived lack of progression (38%)
  4. Disliking your management team (37%)
  5. Feeling over-worked (35%)
  6. Disliking your work environment (30%)
  7. And not liking your colleagues (14%)

Why this matters…

  • For employers: each employee’s experience naturally contributes towards a company’s wider reputation. Negative comments shared with family and friends can soon spread much further afield and impact the chance to recruit quality personnel. Of course, it’s unlikely that every employee who works for a company will have a positive experience as there are so many factors involved. However, you can take control of certain elements, including many of the above.
  • For employees: it’s always helpful to consider these sorts of questions. What’s stopping you from feeling able to recommend your employer…and are they even the right employer for you? As ever, the more you understand what’s not working for you, the easier it is to identify what could.

Want to know what other local opportunities are out there? Visit our jobs page



Reputation matters to job-seekers

Why any business looking to recruit new team members would be wise to take a good look at their reputation.

Today’s discussion rather neatly follows on from our last post. If you haven’t read it yet, it highlights the importance of job skills in relation to the ongoing skills shortage.

With many stats pointing towards both high staff demand and low application numbers, employers must appraise their staff attraction approach. And this is where brand reputation comes into the conversation…

Never more important than now:

It’s said that a brand’s online rep is more important now than ever before. Alongside the recruitment climate we’ve outlined above (and over the past few articles!), we all clearly possess the digital means to thoroughly investigate our prospective employers. The stats suggest:

  • 70% of people will always research an employer’s reputation before applying for a job.
  • 56% would not go on to make an application if the business had ‘no online presence’. 57% say they would distrust these companies.
  • As for what the candidates are searching for, employee satisfaction and how staff are treated top the priority list.

The power of word of mouth…

It’s not only low job application numbers that employers should be concerned about. Future buying behaviour may also be affected by their recruitment reputation.

Perhaps understandably, candidates who’ve been through an unpleasant recruitment experience are less likely to support that employer’s products or services. What’s more, word of mouth could further harm wider purchasing choices.

  • 69% of candidates would discuss their negative experience with others – 81% would do so through one-to-one conversations and 18% via social media broadcasting.
  • 47% who heard about such a negative encounter from a friend would be less willing to purchase the brand’s offerings.
  • The experiences most likely to influence buying behaviour included poor interview encounters, and ‘lack of transparency’ regarding salaries or job descriptions, alongside non-existent interview feedback.

A reputation for the positive:

Thanks to HR News, we’ve observed the importance of employer reputation and the consequences of a poor recruitment rep. Now, we turn to Recruiting Times and the draw of a positive impact.

Employees feel that working for these companies would increase their individual happiness and productivity. In addition, staff members would be willing to leave roles that didn’t prioritise a positive or meaningful ethos.

How companies can work with recruitment agencies to improve their employer reputations

  • As well as ensuring you have an up-to-date and easily found website, why not provide some extra details that support your employer reputation profile? This could include links to any awards you’ve received (especially those for staff management), links to review sites, and HR provisions you’re proud to offer.
  • If you have had any negative reviews as an employer, it may be worth discussing these with your Consultant. Perhaps it came from previous management and new methods are now in place. Honest conversations can help your Consultant to communicate openly with prospective candidates.
  • Sometimes it helps if candidates can meet with one or a few employees during the interview process. This also proves a useful tool for ascertaining potential team fit.
  • Recruitment consultants can advise on how to best conduct the interview process, support you in creating the most appropriate job descriptions and help provide interview feedback/updates.
  • The above can also include a focus on your impact statements and brand purpose. This must be authentic though, or else an excited applicant could soon become a disgruntled employee!

Please call the office on 01225 313130 to discuss your recruitment needs.